The dangers of “Data available on request”

In 10 years time, how can we ensure that research data from a published article is available to other researchers? Here's a great awareness video about Open Access to data. It’s just 5 mins.

It is a data management comedy/horror story in short cartoon form.

The example in the video is a great justification for providing data in an Open Access format in a repository!

It is also a great example why “Data available on request” is not the same as compliance with Open Access...