This is a link to a great article on media communication for researchers. The twelve tips are given here as a list, and see the original Silicon Republic article by Dr Aoibhinn Ní Shúilleabháin and Dr Shane Bergin for more details.1. Get your message out there
2. What is the purpose of the interview?
3. What do you want to say?
4. Have an ‘elevator pitch’
5. Minimise jargon
6. Colour the conversation
7. Have a catchphrase
8. Set homework for the interviewer
9. Be yourself
10. Nature abhors a vacuum (of talk)
11. Remember: if it’s not live, it will be edited
12. How clean is your lab?