Rule 1: Know Your Audience
Rule 2: Identify Your Message
Rule 3: Adapt the Figure to the Support Medium
Rule 4: Captions Are Not Optional
Rule 5: Do Not Trust the Defaults
Rule 6: Use Color Effectively
Rule 7: Do Not Mislead the Reader
Rule 8: Avoid “Chartjunk”
Rule 9: Message Trumps Beauty
Rule 10: Get the Right Tool
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