Thursday, 17 September 2015

Link: Talking to the media: 12 top tips for scientists

This is a link to a great article on media communication for researchers. The twelve tips are given here as a list, and see the original Silicon Republic article by Dr Aoibhinn Ní Shúilleabháin and Dr Shane Bergin for more details.

1. Get your message out there
2. What is the purpose of the interview?
3. What do you want to say?
4. Have an ‘elevator pitch’
5. Minimise jargon
6. Colour the conversation
7. Have a catchphrase
8. Set homework for the interviewer
9. Be yourself
10. Nature abhors a vacuum (of talk)
11. Remember: if it’s not live, it will be edited
12. How clean is your lab?

Original article by Dr Aoibhinn Ní Shúilleabháin and Dr Shane Bergin

Dr Aoibhinn Ní Shúilleabháin is a lecturer in the School of Mathematics and Statistics in UCD. She is a presenter of The Science Squad TV show on RTÉ One and has been promoting and communicating science since she graduated with her BSc Theoretical Physics in 2005. 
Dr Shane Bergin is a physics lecturer in Trinity College Dublin. He previously presented Bright Sparks, an eight-part science documentary that aired on RTÉ Radio 1 in 2015.
Dr Bergin and Dr Ní Shúilleabháin are the directors of City of Physics, a physics outreach campaign coming to Dublin in late October that will promote the wonder of physics in public places.

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